How Branding Increases Sales

You’ve been growing your business, gaining momentum, and are wanting to expand your business even further. And it seems like marketing, FB ads, or funnels are the next logical steps.

But what if I told you that BRANDING is the foundation you need to ensure the SUCCESS of all your other investments.

Here’s how branding helps you increase sales:

1. SOLID BRAND STRATEGY

First step of successful branding is to have a solid brand strategy.

This is the foundation of your brand, so it’s important you take the time define your brand strategy or work with a designer who can help you define your brand story, vibe, voice, values, ideal client, positioning, and the unique problem do you solve.

2. EFFECTIVE BRANDING

Now that you have your brand foundation it’s time to create a visual brand identity that captures the essence of your brand through your logos, color palette, fonts, photography, packaging, etc.

With branding you have two options: DIY or hire a professional brand designer that can help you create a cohesive + strategic brand that’s in alignment with your vision.

3. CONSISTENT MESSAGING

Once you have your branding it’s time to focus on perfecting your messaging. The key here is to find your ideal audience and speak directly to them in your marketing.

You should know your ideal audience as well as you know yourself. What are their biggest pain points and obstacles? What do they truly want? And most importantly... How do you solve their problem?

4. BRAND RECOGNITION

The result of cohesive branding + consistent messaging? Brand Recognition.

So what exactly is brand recognition? Brand recognition is the ability for your target audience to select you above your competition, as well as to recognize you from your company name, logo, colors, marketing, etc.

In essence it’s what sets you (and your products/services) apart from the crowd in the eyes of your ideal client.

5. TRUST + LOYALTY

Now let’s say you’ve achieved the elusive brand recognition. How does that benefit you?

Brand recognition builds trust. And once you gain trust, you create brand loyalty. Brand loyalty is what creates a cult following of people who absolutely love you + your products / service and will continue to buy from you again and again, and refer you to all their friends.

Of course brand loyalty is not created through branding alone. You must deliver an epic product / service and create an unforgettable customer experience.

6. INCREASES THE VALUE OF YOUR PRODUCT/SERVICE

All of the above raises the value of your product or service... And value, or perceived value, is everything!!!

The more your audience values your product, the more they will be willing to pay for it. And the more your audience values your service, the more they will want to work with you regardless of price.

Aka... you’ll have a waitlist of clients wanting to work with you.

7. MORE LEADS + HIGHER CONVERSIONS

So you’ve mastered your brand foundation, created a powerful, aligned brand, nailed your messaging, created brand recognition, built trust + loyalty, and increased the value of your product / service.

What does this mean for you? More leads + higher conversions.

You now have a sexy AF product / service that your audience can’t wait to buy. This means more leads, higher conversion rates, and ideal clients coming to YOU, instead of having to hustle your ass off to find clients.

8. INCREASE IN SALES 💰

And of course, all of this means more clients, more sales, more revenue, and more consistent + sustainable growth for your business.

So before you make the next investment for your business, ask yourself this, “Is my brand going to help me achieve my goals or is it hindering my success?”