How to Craft your Brand Statement
“Your brand is as unique as you are.”
In Marketing, your USP or Unique Selling Proposition is what your business stands for. It's the hill you're willing to die on. It’s what sets you and your business apart from others.
It's what you become *known* for.
Powerful brands make you FEEL something. They become more than a brand — They become a movement, a lifestyle, a way of living.
So if you're having trouble answering the question, "What exactly do you do?"
That's where your Brand Statement comes in.
Brand Statement = WHAT you do + WHO you help + HOW you help them
Let's break it down even more. Here are a few ways you can create your Brand Statement:
Please note these are just guidelines, feel free to play with it until you find one that feels resonates with you.
I help ______ (your ideal client), with ________ (the services you provide), to/with/so that they can _________ (their desires/wants/goals).
I’m a _______ (title) for _______ (your ideal client) who is ______ (pain point/struggle). I help them ______ (how you serve/your solution) by _______ (exact methods you use) so that they can _______ (their desires/wants/goals).
I help _______ (your ideal client) go from _______ (where they are now) to _______ (where they desire to be) by _______ (exact methods you use).
What's your Brand Statement? Share it with me in the comments below!
