3 CTA Mistakes you’re Making on your Website
There are many reasons you’re website might not be converting, and one of them might be your CTAs.
So here are three of the biggest CTA mistakes and how to fix them.
01. NOT HAVING ONE ON EVERY PAGE
“Ummm…. Now what?”
Ever felt that when going through a website?
There’s nothing worse than getting super excited about something and then having no clue how to proceed. Make it easy for people by having a Call to Action on every page to guide them to where you want them to go next.
Whether it’s downloading your opt in, joining your newsletter, going to your Work With Me page, applying to work with you, or booking a call… It is YOUR job to guide them and make it super clear where you want them to go next.
Make it SIMPLE and make it CLEAR.
02. TOO MANY CTA's
Have you looked a website with a gazillion options and felt so overwhelmed you just left?
That’s because a confused mind doesn’t buy.
While you ALWAYS need to have a CTA, less is more. So instead of overwhelming them with options, have at least one clear CTA on each page.
Have more than one offer? Try keeping it to three. That’s the sweet spot to give someone a few options to see which one works best for them without being overwhelming.
03. YOUR CTA's ARE BORING AF
Get creative with your CTAs by using your soulmate client’s words to grab their attention.
Instead of learn more or buy now, which let’s face it, is quite boring… Talk about the results they’re craving and mention the TRANSFORMATION they’ll have by working with you.
Try, “I’m ready for $10k months!” or “I’m ready to rock my bikini!”
At the end of the day, your website is about THEM and how you can help them achieve their goals + desires.
Which one was your favorite?
Anything I didn’t cover? What are your biggest questions when it comes to nailing your CTAs?
