5 Secrets to Highly Converting Websites
Having a strategically designed website not only builds your credibility, but it also positions you as the Expert.
So what does that mean for you?
More LEADS 🤯-> More CLIENTS 😍 -> More MONEY 💰 -> More IMPACT 🔥
So how do you actually create a website that CONVERTS? Continue reading…
1. WEBSITE STRATEGY
To have highly converting website you need to have a solid strategy set in place. So before worrying about the visual design, define the purpose of your website and the user experience you want to create.
What is the end result you want? Do you want people to fill out an application to work with you? Book a call? Purchase your course? Buy your products? Join your email list? Define this first and build your website with your goal in mind.
2. CONVERTING COPY
The key to highly converting website copy? Make sure you answer the following:
Clear Positioning: What spot are you claiming in your market?
Defined Message: Who are you for and what is the transformation they’ll experience working with you.
Unique differentiator: What makes you different from the rest?
3. BRANDING
Want to know what makes something UNFORGETTABLE?
Consistency.
So after you build your dream brand, make sure you’re sticking to the same colors, fonts, logos, etc across all platforms and not copying the latest trends.
Consistency builds TRUST. This is what helps you STAND OUT from the crowd and attract your soulmate clients.
4. PRIORITIZE YOUR CUSTOMER EXPERIENCE
Your website needs to create an EXPERIENCE.
This is where website flow, simple navigation, fast loading time, and ease of use comes to play to make sure your website is not only functioning properly, but creating a positive experience for the user.
5. EPIC OFFERS
If the whole point of creating a website is to sell your offers, make sure they are EPIC and something your ideal client actually WANTS.
Are your offers not converting as much as you’d like? Ask yourself this… Am I focusing on the deliverables (number of 1:1 calls vs group calls, how many modules, bonuses, etc) or on the TRANSFORMATION / RESULTS they’ll have working with you?
Remember that at the end of the day people care about the DESTINATION, they don’t really care HOW you get them there as long as they get results.
If your website isn’t converting as much as you’d like, apply these tips or work with me to create your dream Brand + Website!
